Loyalty to Android and iOS: A Survey
Android and iOS both have a vast number of loyalists, but it is partially due to the operating system duopoly that exists in the market. AddictiveTips conducted a survey to determine how loyal users are to their respective brands, the impact of phone brands on their daily lives, and workplace dynamics that exist.
Global Market Share
Android phones have a global market share of 72 percent, but in the US, iOS accounts for more than 50 percent of the market. In the survey, 1,003 employed Americans, 50 percent Android users, and 50 percent iOS users were surveyed about their loyalty and the impact of their phone brand on their daily lives.
Loyalty to Phone Brands
94 percent of iPhone users consider themselves loyal to Apple, whereas 80 percent of Android users are faithful to their phone brand. 72 percent of iPhone users were happy with Apple, compared to 66 percent of Android users. Interestingly, even though an earlier survey suggested Gen Z users overwhelmingly prefer using the iPhone, today’s survey says millennials are the happiest iPhone users, whereas, among Android users, Gen Z are the most satisfied with their brand.
Elon Musk’s Potential Impact
Tesla owner and Twitter CEO Elon Musk has threatened to shake up the phone market by developing his own phone, and Apple may soon be under fire. When iPhone users were asked if they would switch to Android if the App Store banned Twitter, 60 percent of them replied in the affirmative. On top of that, more than 80 percent of Android and Apple users said they would switch to a device made by Musk.
Managers are 33 percent more likely to be iPhone users than Android users. iPhone users also earn slightly more than Android users, but the difference isn’t huge ($53,000/per year vs $48,000). Managers from both camps said they got along better with employees using the same OS as them. Both Android and iPhone users spend roughly 38 percent of their workdays on the phone, with iPhone users spending 15 more days a year on their phones than Android users.
The sample size of 1,000 employed Americans is not large enough to draw concrete conclusions since there are around 307 million smartphone users in the US. However, the findings in the survey show interesting trends that should not be taken lightly.
Maybe Elon Musk should take a look at these findings by tweeting @elonmusk.