Introducing TikTok Series for Creators and Fans
TikTok is a popular social media platform with millions of active users and dedicated creators who are earning a living through the platform. To keep viewers and influencers engaged, TikTok is constantly introducing new features. The latest addition is the TikTok Series, which enables eligible creators to offer Collections of content that are locked behind a paywall. Fans can purchase these collections for a limited time, and TikTok will not take its cut out of the profit to encourage creators to use this option.
What is a Collection?
A Collection on TikTok is a series of long-form videos. A Collection can include up to 80 videos, each of which can be up to 20 minutes long. This is a departure from the typically short-form videos that are prominent on the platform. Creators will be able to decide on their own how much a collection should cost, and fans can purchase them through the creator’s profile or from an in-video link.
The Risk Factor
This new feature may be the riskiest move that TikTok has ever made. By allowing creators to offer premium content that fans have to pay for, TikTok is entering new territory. However, TikTok won’t take any risks and the Community Guidelines are expected to be followed through, even with this premium content.
Income for Creators
The TikTok Series feature is a direct response to the outcry from numerous creators regarding the income they receive from the platform. By offering influencers the option to earn their extra income directly, TikTok is paying close attention to this feedback and providing a fair plan for creators.
In conclusion, TikTok Series is a new feature that enables eligible creators to offer Collections of long-form videos behind a paywall to their dedicated fans. This feature provides an opportunity for creators to earn extra income and for fans to access premium content. However, TikTok must ensure that the Community Guidelines are followed and that the feature is profitable for both creators and the platform.
