Apple’s Dominance over Consumers
Love it or hate it, Apple holds an almost unparalleled amount of clout over consumers, especially in the US. While we have a general idea of what Apple products are popular, there are still patterns that may be difficult to discern with age profiles.
Age Groups and Apple Products
A survey from CIRP (Consumer Intelligence Research Partners) aimed to answer which Apple products are favored by different age groups. Unsurprisingly, the iPhone is disproportionately favored by younger consumers. Out of all iPhone users, 22% are between 18-24 years old, while the 25-34 and 35-44 age groups are 27% and 23% respectively. The iPad and iPhone see a similar age split, while the Mac is even more tilted towards younger users. It should be noted that the 25-34 age group has the biggest user share across all three devices, accounting for 27% of iPhone users, 28% of iPad users, and 31% of Mac users. It’s clear that young Americans are a major reason why Apple is so popular and powerful.
The Evolution of Apple’s User Base
Almost 70% of all Apple users are under 45 years old, with very few iPhone, iPad, and Mac users above the 45-year mark. It will be interesting to see how Apple’s user base distribution evolves over time, considering the company’s uncanny ability to inspire a cult-like following.